Beneco, Inc.

Phoenix-based Beneco is the nation's number one single-source provider of ERISA compliant retirement and pension plans. This includes health and welfare/fringe benefits products for prevailing-wage firms for construction-contractor in all 50 states. In this competitive market, Beneco asked VIA to create a complete portfolio of marketing materials plus a package of informational materials. VIA was responsible for naming, positioning products, plus designing and implementing both the materials used in selling then educating Beneco's clients.

VIA launched Beneco's marketing ship with the positioning "Chart Your Course With Confidence" teamed with a nautical graphic theme. The comprehensive and cohesive branding was produced over 6 different brochures including a 20 page Retirement Saving Guide. The look and positioning was further extended to an interactive website built using VIA's Content Manager so it can be easily updated. The site lets both contractors and their employees monitor and manage their benefit packages.

Beneco's website receives over 200 visits a day with an average spent at the site is almost 4 minutes per visit. Their business is growing and they plan to expand to other industries using the same marketing approach that VIA created. The website is maintained and hosted on VIA's servers.

The scale and complexity of this project boggled the minds of other advertising and design firms. VIA made it look easy.
- Franklin Santagate, Marketing Mgr

Traditional Marketing, Web Design, Print Design, Content Management, Animation, Web Hosting, ASP Programming