D.D. Williamson

D. D. Williamson is the world's largest producer of caramel coloring. With seven manufacturing plants around the world, D. D. Williamson serves a wide range of clients in varied mix of food and beverage sectors. VIA has a long relationship with D. D. Williamson and has worked with the company on everything from corporate identity to sales materials.

D. D. Williamson has experienced the fact that increased website traffic equals increased business. To maximize the effort, D. D. Williamson asked VIA to grow site traffic with a special emphasis on increasing international traffic.

To meet the goal, VIA employed a process we call RADAR which stands Research, Analyze, Decide, Act, Reaction. In the Report stage, we study the client's website activity as well as their competitors' sites. Then, we Analyze what the findings and Decide on the best way to capitalize on what we learn. Following this, we Act by upgrading the site content and programming then launch the site in to the search engines. Last step, we React by studying the results and making more improvements. After applying RADAR, D. D. Williamson's site traffic jumped dramatically. Today, the site attracts in excess of 24,000 visitors a month with over half the traffic coming from outside the United States.

VIA Internet Studio has served as our web partner the mid-1990's. From creative page designs to search engine optimization, VIA has brought us innovation for continuous improvement of our website. What also impresses me about VIA is how they keep learning cutting-edge tools. VIA has survived where others haven't because they continue to show and deliver new tools to their clients for making a web site a success."
-G. Campbell Barnum, Jr.
Global VP, Sales & Marketing

www.caramel.com

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