First Bank, KY

(now Central Bank)

You're a new bank competing with the well-established big banks, what do you do to start the money rolling in? First Bank couldn't compete with multiple locations and large advertising budgets so it made the decision to battle the big banks online and with superior marketing.

Build a better website and load it up with ultra competitive products and services is the route First Bank choose. Under the banner "First Class Online Banking", First Bank was the first bank in the region to offer features like letting customers customize their banking pages. This, teamed with aggressive services and lots of online offers is proving that First Bank is well ahead of the rest in online banking.

After successfully launching the First Bank site and its companion site for its Wholesale Mortgage division, we are beginning to do integrated marketing using both the Internet and on-premise advertising. Every effort is carefully studied by measuring the results of each promotion. Site traffic is on the rise as well as conversions to online banking services. The site is also maintained and hosted on VIA's servers.

When we decided to re-design our website, we were looking for a partner that could make our vision a reality. VIA Studio did that and more. They listen to their customer's goals, and then do what they have to, to accomplish them. We couldn't be happier.
- L. Bendixen, CTO

www.firstbankky.com

Traditional Marketing, Web Design, Print Design, Content Management, Animation, Web Hosting, ASP Programming