Coaches Locker Customizer

Challenge

Coaches Locker is a company that sells high-end team sports apparel. They were never able to build a successful ecommerce website because their products had too many options for customization.

Strategy

The Coaches Locker Customizer is a tool built in Flash MX 2004 that allows visitors to the Coaches Locker website to choose a product, and customize the colors, lettering, and numbering of the product in a simple and intuitive way. With additional enhancement to our ecommerce engine, the user is able to either proceed with an order, save the customization for reference or future orders, or email a link to the customization to an associate for review.

Result

The Coaches Locker Customizer is set to go live in November 2004.

Coaches Locker Customizer

Challenge

Strategy

Result

Launch Project