Email Programs

Because of its speed, super targetability, and flexibility, email campaigns are taking off. VIA has a long history of creating and executing successful email campaigns.

It starts with securing an email list. VIA's list are always "double opt-in" which means the people on the list want to receive email on certain subjects. We also insist that our lists are "organic", that is, generated from original sources like surveys and polls, not brokered over and over again.

We also like to do not just one but a series of mailings to the same list. This gives us the opportunity to test messages to find exactly the right one.

Finally, we are experts are creating the right message. There is both a skill and an art to creating the message so it generates the highest response.

VIA's long experience in direct marketing has proved to be excellent preparation prepared and has paved the way for our success in email marketing.